Abstract

Tourism is one of the fastest growing concerns across the globe. It contributes a lot to the economy of the state and provides better chances of employment and in bringing development. It also contributes to bring a change in social values. This research aims to investigate the Socioeconomic Impacts of Tourism on the life of the people of Rawalakot.The researcherused a qualitative method to get data, and respondents were interviewed. The research showed that tourism has a significant socioeconomic impact on the people of the studied village. It created work opportunities and helped in the development of infrastructure. On the other hand, it also brought negative impacts like increased land prices, home rent, and other necessities. It also created social effects like change in relationships, dressing, etc. The government should work to create more opportunities in such areas where tourism can take its peak.

Keywords: Tourism, Social impact, Economic impact, Tourism, Local community, Rawalakot